Design Process

As a product designer, I am dedicated to creating products that genuinely connect with users and fulfill their needs.

I blend human insight with AI-driven tools to craft products people love and return to.

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Discover

I start by uncovering user needs, behaviors, and business goals. Using a mix of traditional research and AI-assisted analysis, I identify key patterns, pain points, and opportunities that define the problem space.

AI in action: Automated synthesis of research notes, sentiment analysis, and journey mapping to speed up insights.

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Define

Next, I explore solutions quickly. I sketch, prototype, and iterate, leveraging AI to generate variations, test concepts, and explore edge cases. This helps us surface the best ideas efficiently before committing to detailed designs.

AI in action: Concept generation, design prompts, and rapid prototyping tools.

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Design

Once a direction is chosen, I refine the experience, focusing on hierarchy, accessibility, and consistency. Collaboration with developers ensures feasibility, while AI-driven tools help maintain quality and inform usability validation.

AI in action: Layout optimization, accessibility scanning, and AI-assisted usability testing.

Illustration of three people in an office environment, discussing analytics on a large screen, with a woman sitting on a desk holding a smartphone, and a computer monitor in the background.

Deliver

Finally, I bring the product to life and continue monitoring performance. AI tools help track real-world usage, surface patterns, and guide iterative improvements — ensuring the product evolves with users’ needs.

AI in action: Real-time user insights, predictive behavior analysis, and optimization recommendations.

Outcome

By blending human empathy with AI efficiency, I aim to create products that are smarter, faster to build, and more responsive to change, without losing the human touch that makes design meaningful.